Description:
We are a fast-growing financial publishing company looking for a full-time E-Commerce Operations Manager.
The position is remote, with full-time colleagues in Austin, Baltimore, Philadelphia, Charleston, San Diego, and Spokane. We're looking to fill the position in Q4 2022. Compensation is competitive based on experience, and includes nationwide premium health care coverage and 401(k) with company contribution, supplemental insurance offerings, flexible time off, and profit share. Total compensation will vary upon experience of the candidate.
Digest Publishing is seeking a highly motivated and results-oriented Marketing Associate to join our dynamic team. The ideal candidate will have a passion for marketing and possess strong creative and analytical skills. They will be responsible for developing and executing various marketing campaigns to drive sales and help grow our business. They will collaborate very closely with the Chief Revenue Officer as well as their counterpart Marketing Associate, but will have an emphasized focus on monetization and marketing efforts with occasional cross-support for editorial and paid fulfillment efforts.
See more about our corporate culture here.
Responsibilities:
- Spearhead email and web marketing tests in collaboration with the team.
- Compile and analyze results/reporting for email and web marketing campaigns in partnership with the team.
- Develop KPIs and other key metrics for reporting on sales and marketing efforts to share with the team; promotion performance, editorial and marketing performance, web performance, etc.
- Analyze and monitor web, email, and promotional results to inform the team and further enhance marketing efforts.
- Propose and implement ideas to optimize email and website user experiences with a focus on improving monetization and engagement.
- Oversee, evaluate, and execute scheduling of daily email and web content provided by the team.
- Craft and execute scheduled emails, triggered emails, and/or web content as needed using HTML and CSS best practices.
- Partner with editorial to launch and promote quarterly call-in webinars using custom and third-party tools.
- Manage and optimize dynamic website and email efforts for promotional campaigns, renewal campaigns, and re-engagement campaigns, working closely with the Chief Revenue Officer.
- Support execution, tracking, and refinement of promotional efforts and corresponding marketing campaigns.
- Implement and execute special projects and automated marketing processes within the customer data platform in partnership with the Chief Revenue Officer and Chief Operating Officer.
- Conduct and refine workflow automation processes as they relate to responsibilities, working closely with the Chief Revenue Officer and Chief Operating Officer.
- Create and maintain project and process documentation in collaboration with the Chief Revenue Officer and Chief Operating Officer.
Qualifications:
- Bachelor's degree in Marketing, or a related field preferred.
- 2+ years of experience in marketing, with a focus on email and web marketing.
- Strong understanding of digital marketing principles and best practices.
- Fundamental understanding of link tracking and HTML/CSS concepts.
- Ability to work within a team and independently.
- Resourceful and able to troubleshoot issues.
- Excellent written and verbal communication skills.
- Motivated and ready to work in a fast-paced, team environment.
- Experience managing email marketing content is a plus.
- Experience working in email marketing platforms (e.g., HubSpot, Marketo) is a plus.
- Experience working in ad platforms (e.g., Google Ads) is a plus.
- Experience working in any Google Marketing Platform (e.g., Analytics, Search Console, Tag Manager) is a plus.
- Basic understanding of and genuine interest in finance and investing is preferred.
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To Apply:
- Send a cover letter and resume to careers@digestpublishing.com.
